Friday, 28 November 2014

Review content strategy

Review content strategy
Marriott Campaign #Sayhitowifi

Paid content: Traditional ads 
Owned content: Promotion of the campaign in Marriott website
Earned content: when customers become the channel

How paid content looks like:


How owned content looks like:

Marriott used 



How earned content looks like:
the content is used by the Travel agent mag who is non-Marriott influencer with 32.3 k followers.









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