Friday 28 November 2014

Instagram Hotel: 1888 Hotel

Instagram Hotel :1888 hotel , Sydney



How many followers does an Influencer need to get a comp stay?

Influencers or Instagram users need more than 10k followers to get a complimentary stay.




How is the hotel using Instagram to create everyday influencers

The 1888 hotel is using Instagram to motivate customers to take pictures so that the hotel can promote its property through the customers. They even create a contest of best photo posting on Instagram and reward the winner. The hotel is encouraging people to have more followers by offering them a complimentary night. 



Is the content created by Selfie check-in paid,owned or earned, why?

The content created by selfie check-in is earned content, the customers create the content using hashtag to mention the hotel. 





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