Influencer Marketing
Influencer Marketing is a strategy applied by brands using key individuals/influencers to promote and increase their visibility in the market and to attract more customers. This is a way to increase the interaction between brands and public.
An influencer is someone who has public recognition based on professional activities, charisma, image... He/she uses this recognition to influence the general public.
An influencer is someone who has public recognition based on professional activities, charisma, image... He/she uses this recognition to influence the general public.
The two brands using Influencer Marketing:
Source: World-branding
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