I want to thank
revinate.com for giving me an opportunity to attend the webinar.
The main points
which were mentioned during the webinar:
·
Attract
guests through a great online reputation
·
Pinpoint
customer needs with precision
·
Target
your messages to drive success and bookings
·
Deliver a
highly customized experience on property
·
Identify
and recover guests who are disappointed with efficiency and class
The
valuable information I learnt are:
·
The rise
of Millennial travelers and their needs
·
How do digital travelers influence
their circles
·
Customers keep on talking about
their experience not only during the travel but after their
travel
·
Hotels shouldn't ignore the negative
comments, they should learn to answer them with a positive attitude.
·
Hotels should identify the appropriate platforms
to find the behavior of their potential customers
·
Hotels could use softwares to track their guests
needs and to recover the guests who are disappointed
·
Three types of travelers:
·
Aspirational: These are the travelers who
keep on paying attention on the different social media of their friends and take
their friends' advise for their holiday decision. They are always engaged with
their friends activities.
·
Regulars: They are the travelers who travel
regularly for leisure or business and they keep an eye on the social media and
online reviews.
·
Special Occasion: The traveler who travel
for special occasions such as weddings, honeymoons,
concerts and so on... They always look at the reviews
before travelling.
·
Guest Marketing
·
Automated communications through the
guest life cycle
·
Trigger-based and custom marketing campaigns
·
E-mail and SMS text messages
·
Deep segmentation and targeting
All these
information will be particularly useful for my future work.
Suggestion to
improve the webinar:
It would be better
if the participants could get chance to talk about their experiences and what
they could recommend to improve the guest experiences.
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